About dave harrell advertising...

Dave Harrell Advertising is a full-service advertising and consulting firm based in Raleigh, NC.  Dave is a Raleigh native with 20 years of professional experience in the Triangle.

The company was created to help businesses maximize their advertising and marketing budgets without sacrificing results and to help growing organizations grow faster and smarter. We have a strong foundation in branding, brand management, ad campaign development & management, social marketing, web marketing, revenue-generation concept development and research.

We have had successful experience developing advertising strategies and campaigns that have delivered both immediate and long-term results. 

We’re known for our creative ideas and our ability to execute them.

About Dave Harrell...

Dave is the former Director of Advertising for Blue Cross and Blue Shield of North Carolina.  Most North Carolinians have seen Dave's work for Blue Cross on television, online, on the radio, in arenas and other places.  He was a key part in the company's most successful Brand advertising in its history.

Dave's campaigns for BCBSNC won several Telly awards as well as other accolades.  He was also the catalyst behind the organization's first-ever grassroots campaign that focused on children's health and fitness.  He managed all of BCBSNC’s brand and direct response advertising as well as the company’s award-winning creative team.

Growing up in Raleigh, he spent all of his educational and professional years in the Capital City.  With undergraduate and graduate degrees from NC State - including an MBA, high school graduation from Needham Broughton HS and all of his elementary and middle school education in Raleigh, it is clear that there are few who know the area and people as well as Dave does.

Also a musician, Dave is the guitar player and songwriter for a popular local band.  His social marketing expertise has led to over 20,000 plays of the band’s material online.  The ability to think both creatively and analytically is one of Dave's greatest strengths.

When he's not working or being a musician, Dave enjoys spending time with his wife, two daughters and Australian Shepherd.